Gain Passive & Organic Leads With An Advanced SEO Strategy
Search Engine Optimisation is one of our core strategies in the Active Searchers phase of our Playbook. This strategy guides targeted customers to your website that are actively searching for the services you offer.
Getting a steady and consistent stream of organic ‘warm’ leads to your website that are already interested in your services is an essential part of growing any business.
Our advanced SEO strategy centres around some key components which have been tried and tested to optimise your website for key ranking factors in all search engines.
Key Components Of Our SEO Strategy
Performing a website audit is the first step in a properly planned strategy. We initially identify the quick win keywords and push those terms up the search rankings with diversified strategy to quickly build up website traffic.
We use a refined competitive research strategy (Competitive Gap Analysis) to find high volume, low competition and valuable keywords. We then build out high quality, well-researched content to target these keywords.
We focus on user intent and carry out keyword research to refine the best keywords to optimise each web page. We then write new title tags, meta descriptions, URL’s, H1s, and image alt tags to fully optimise each page.
Managed SEO is a process thats always evolving. We track how the website ranks for targeted keywords, the flow of traffic and other indicators over time and use this data to optimise campaigns month over month.