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Insights & Secret Tips On All Things Digital Marketing

What is Topical Authority in SEO? (And How To Build It)

Topical authority refers to a website's expertise, trustworthiness, and relevance within a specific subject area or niche. It's about creating high-quality content that covers a particular topic in depth, making your website an authoritative resource for users seeking information on that subject.

Ovii employee pointing to an example of a topical authority map

Search Engine Optimisation

How to Increase Website Traffic

It’s crucial for any online business to attract a steady flow of website visitors. The volume and quality of your website traffic are integral to the growth and sustainability of your online presence. As a dedicated digital agency, we're passionate about assisting businesses in achieving online success by developing actionable, data-driven strategies to drive more targeted visitors to their websites.

Google Business Profile

Benefits of Google Business Profile for Local Businesses

Are you a local business owner struggling to reach your target audience? Or maybe your business is looking to expand and get more leads? Having a strong online presence is now more essential than ever.

Google Business Profile

How to Write an Effective Google Business Profile Description

As a business owner, you understand the significance of having a robust online presence. A critical component of your digital footprint is your Google Business Profile. This enables potential customers to find you and learn more about your business using Google local search and Google maps.

Website Design

What is Responsive Design?

Responsive design is an approach to web design that aims to provide a seamless user experience across all devices, regardless of their screen size or orientation. A website with a responsive design will look and function equally well on a desktop, laptop, tablet, or smartphone, without requiring the user to zoom in or scroll horizontally.

a graphic showing a desktop computer, laptop and mobile with a website showing how responsive design adapts to different screen sizes

Website Design

How Often Should I Redesign my Website?

Are you wondering how often you should redesign your website? As a business owner or website manager, this is a common question you might ask yourself.

a graphic showing a mac desktop computer screen with four different web design options exploding out of it to symbolise the stages of a website redesign

Website Design

Create Effective Landing Pages That Convert

A landing page is a targeted webpage designed to convert visitors into leads or customers. If you're looking to improve the conversion rate of your online marketing campaigns, a well-designed landing page is the way to go.

an Ovii agency employee standing next to a mock up landing page design to show how to create effective landing pages

Website Design

The Impact of Web Design on Website Credibility

Website credibility refers to the extent to which users perceive a website as trustworthy, authoritative, and reliable. It’s a crucial factor in building trust and establishing a positive reputation with users. With so many businesses operating online, users need to be able to distinguish between legitimate and fraudulent websites.

a graphic showing a website with website elements on it to symbolise improving website credibility

Search Engine Optimisation

What is Keyword Mapping?

At our Belfast Digital Agency, we understand the critical role that keyword mapping plays in SEO success. We’re going to dive into keyword mapping and explore how it can help improve your website's rankings and user experience.

an isometric image of a Google sheet document that has lots of keywords and keyword mapping information on it

Website Design

19 Key Benefits of Hiring a Web Design Company

Let’s face it, the world has gone full-blown digital. Everything is now online. It’s a case of either joining the digital revolution or getting left in the dust. That’s why it’s never been more important to have a website. A website acts as your digital storefront.

image of a web design agency employee standing in the office to explain the benefits of hiring a web design company for your business

Google Business Profile

How To Get More Google Reviews

Google Business Profile (formerly Google My Business) is an important tool for businesses looking to establish a strong online presence. In the majority of cases, one of the most critical areas of a successful Google Business Profile is having a high number of positive reviews.

Branding

What’s the Difference Between Vector Images and Raster Images

When it comes to digital design, choosing the right image format is more than just an aesthetic choice – it can greatly impact the quality and effectiveness of your visuals. We'll explore the main differences between vector images and raster images, two of the most widely-used image formats in design.

an isometric image of 2 face shots of a cartoon boy with a pixelated raster image on the left and a sharp vector image on the right

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Blog

Insights & Secret Tips On All Things Digital Marketing

Selection

What is Topical Authority in SEO? (And How To Build It)

How to Increase Website Traffic

Benefits of Google Business Profile for Local Businesses

How to Write an Effective Google Business Profile Description

What is Responsive Design?

How Often Should I Redesign my Website?

Create Effective Landing Pages That Convert

The Impact of Web Design on Website Credibility

What is Keyword Mapping?

19 Key Benefits of Hiring a Web Design Company

How To Get More Google Reviews

What’s the Difference Between Vector Images and Raster Images

Grow Your Business Now!

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